I'm a Coke guy myself (the drink not the illegal narcotic), but I came across the new Pepsi 24 packs (they look better than the 12) at the store and was drawn to the simplicity of the new packaging. No slogans or catchphrases, no subliminal sex messages, no words (save for "Pepsi"); just a logo and lots of blue. Granted I hate the new a-symetrical "sailboat" logo, but I appreciate the minimalist use of the logo against a solid background, and that solid background pops out against the busy and loud ("eXtreme!") grocery store shelf.
Here I found a picture of one of the promotions for the unveiling of the new design (thanks to the
Brand New website). These cans represent the changing logo over the years. None of these white cans were produced for the market, which is unfortunate because I find the white cans have far more fun and interesting designs to them.
Anybody have a favorite can and why?
Here I found a picture of one of the promotions for the unveiling of the new design (thanks to the Brand New website). These cans represent the changing logo over the years. None of these white cans were produced for the market, which is unfortunate because I find the white cans have far more fun and interesting designs to them.
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